Since starting Focus(Center)Fitness 15 years ago, Joe Rivera has been named “trainer to the stars” as well as trainer, to the trainers of the stars” by Shape Magazine. He has been featured in magazines such as Time, Conde Naste, Hollywood Life, Variety and Maxim. He has also been featured on KTLA, the Learning Channel’s Slice of Life and Late Night with David Letterman. Joe is the creator of the highly popular L.A. BoxCamp and Yoga Burn classes (both taught in Los Angeles and Europe) and is sought after for his fitness consulting by a variety of corporations, Gyms, and Yoga studios.

He is a freelance writer and his articles have been published on Ehow where he is on staff as the Fitness, Martial Arts, Yoga, and Boxing expert. He also has been contracted by Project Breakout as a fitness expert to produce exercise videos that can be seen on the Fitness Channel’s homepage.

Joe promotes a balanced and healthy lifestyle by integrating mind, body and spirit in his intense training sessions.  He holds a black belt in Tae-Kwon-Do, was a member of the St. John’s University Karate team and has won numerous Martial Arts competitions.  He has been a student and practitioner of the combative arts, including Boxing and Kickboxing  for well over thirty-eight years. With more than twenty years experience as a weight trainer and over a decade as a Yogi, Joe holds certifications from the American Council on Exercise, the prestigious White Lotus Foundation, and is a 500 hour Experienced Registered Yoga Teacher with Yoga Alliance. He is also a certified Gravity GTS personal trainer, Gravity GTS Pilates instructor, and TRX fitness instructor.

His clients range from housewives to Playboy Cover Models, weekend warriors to elite athletes, movie execs to movie stars, as well as attorneys, physicians and celebrity chefs.

Joe’s work has taken him to exotic international locales, training his clients on set and teaching workshops. He has also traveled the entire country as the Yoga/Boxing/Fitness coach with rock bands like …Counting Crows, John Mayer, Goo Goo Dolls, Collective Soul, Live, and Maroon 5.

Drawing on his expertise from a wide variety of disciplines, Joe’s approach to fitness delivers dramatic results for his clients and keeps them motivated to not only reach their personal goals, but to surpass them.

Based in Santa Monica, he is the Founder and Owner of Focus Center Fitness. For more information about classes, rates and availability call 310. 499. 4950